Branding + Identity
In collaboration with Beata Belogolovsky and
Lydia Allende Hernandez.
The identity was crafted as a play on the typical office aesthetic, commenting on design’s role in power dynamics and a lack of personality in the workplace. A simple sans serif, a cold monospace, and a pale color pallete inspired by sticky notes all provide a stark contrast to the vibrant illustrations and eclectic handwriting within the submissions themselves.
We designed a submission form that was then left around the campus of Pratt Institute.
Physical Archive