Ben Lawson

Information

The Registry of Personal Monuments

Branding + Identity

In collaboration with Beata Belogolovsky and Lydia Allende Hernandez.

The Registry of Personal Monuments is an institution that acknowledges the value within space, critiques the role of authority within defining and naming places, and explores the relationship between space and memory. Through a public archive that encourages reflection and creativity, the Registry seeks to present and appreciate the value of spaces within our lives. 

The identity was crafted as a play on the typical office aesthetic, commenting on design’s role in power dynamics and a lack of personality in the workplace. A simple sans serif, a cold monospace, and a pale color pallete inspired by sticky notes all provide a stark contrast to the vibrant illustrations and eclectic handwriting within the submissions themselves.

We designed submissions forms that were then left around the Pratt Institute campus at specific locations.
 We collected the forms and “approved” them before adding them to our archive.

A selection of drawings from collected forms.

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